Celebrity Endorsements: A Powerful Tool for Fast-Food Franchisors

Fast-food franchisors have several tools in their arsenal to attract attention and increase sales. These include offering fun promotions on national food holidays and having lively mascots to add personality to and humanize their brands. But an undeniably effective way to attract fans (especially younger ones) to a fast-food restaurant is with a celebrity endorsement.

From Dunkin’ and Wendy’s to Burger King and McDonald’s, popular fast-food brands have enlisted the help of celebrities to sell new products and generate social media buzz. Below, we look into fast-food...

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