Summer Promotion Builds Retail Demand for U.S. Pork in Central America, DR

Sales training kicked off a promotional campaign for U.S. pork this summer in Guatemala, Costa Rica, Panama and the Dominican Republic. During the three-month campaign, promotions for U.S. pork have been taking place at 27 retail outlets in the region.

USMEF provided marketing representatives to participating outlets for three days per week to raise awareness of U.S. pork and to educate consumers about the quality attributes that differentiate U.S. pork.

Prior to the campaign, each marketing representative was trained on the quality attributes of...

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