Price Relief Coming at the Drive-Through

It takes a lot to get between Americans and fattening food, but everyone has their limits.

Quick serve has been the most successful restaurant category since the pandemic hit, initially because of its ability to provide socially distanced meals and then because of a lower price point as inflation squeezed household budgets. Some upper-middle-class diners have even defected from sit-down to fast-casual eateries like Chipotle or all the way to traditional fast food. But keeping profitability high has required a delicate dance of efficiency gains and...

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