UB Consulting: Will Chicken be the Winner in a Potential Economic Downturn?

Our findings presented here serve as an update on a previously published whitepaper from April 10, 2023, after revising our forecasts.

Concerns over the economic well-being of consumers remain a hotly debated topic—and rightly so. Over the last 18 months, consumers and producers have been experiencing persistent high inflation levels. The pandemic created a perplexing situation concerning consumers' protein intake. Given the combination of higher incomes, excess savings accumulated during the pandemic, and the economic shutdown—consumers could purchase...

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