Checking In On Meal Kit Companies After Pandemic Boom

Meal kit companies were one of the winners during the pandemic. They provided convenience and a low barrier to entry as consumers ate more meals at home.

With everyday life largely back to normal, meal kit companies are trying to find their footing as restaurants and away-from-home eating return to pre-pandemic patterns.

Recent findings from Bloomberg’s Second Measure team found that customer retention has become a key hurdle for meal kit companies. After enticing promotional periods that companies like HelloFresh and Blue Apron offer, consumers often...

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