Acosta Group Study Highlights Key Influences for Growing Base of Natural & Organic Shoppers
As natural product stakeholders gather this week at Natural Products Expo West 2023 in Anaheim, Calif., a new Acosta Group Shopper Insights study looks at the state of the natural/organic shopper, providing brands and retailers valuable information to drive growth in store and online. Natural product sales continue to climb, and interest and usage has increased across all age groups, particularly Gen Z and Millennial shoppers buying natural/organic products. These shoppers also tend to be more affluent, placing a higher emphasis on leading a...
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