Mintel Announces 2022 Global Food and Drink Trends

In Southeast Asia, more than 50% percent of consumers* in Indonesia, Malaysia and Singapore worry that life will not be the same as it was before the pandemic, according to Mintel Global Consumer research on the holistic consumer.

A period of time that saw lockdowns, food panic buying and homes becoming offices impacted consumer behavior in a multitude of ways, including food becoming more than a source of sustenance, but also a source of reassurance. Mintel’s 2022 Global Consumer Trends explores these behavioral changes, with insight and recommendations for food, drink and...

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