Taco Bell Celebrates Year of Digital Acceleration by Spicing Up Rewards Program

The Taco Bell Rewards program celebrates a successful first year with more digital innovations and in-restaurant experiences for its fans. In true Taco Bell fashion, the brand is rejoicing in the biggest way possible and giving away free tacos for a year to one hundred lucky winners.

Taco Bell Rewards and the Taco Bell app have never been more rewarding. Now, the brand is expanding its digital capabilities, allowing fans to earn points on purchases made in-restaurant, through drive-thrus, and on digital kiosks. The additional access points make it easier to...

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