General Assembly Pizza and Impossible Foods Kick Off Relationship with Impossible Pizza Launch

General Assembly Holdings Limited launches the new Impossible Pizza. The naturally leavened pie features a New York-inspired flavour profile and fennel-spiced Impossible™ product, made from plants. The collaboration marks Canada’s first wood-fired Impossible Pizza experience and kicks off a multi-channel brand relationship. The Impossible Pizza will be available to Torontonians at GA Pizza’s waterfront patio location—a summer-long satellite restaurant at Harbourfront Centre’s The Slip.

Khaleed Juma, GA Pizza’s Chief Marketing Officer, is ecstatic about the synergy between the brands, and says: “The relationship between GA Pizza and Impossible Foods paves the way for a new wave of menu innovation. Our Pizza People are hungry for flexitarian options that don’t sacrifice quality, nutrition, and most importantly...

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