Millennials and Gen Z are Prime Consumers of Plant-Based Foods

Food and beverage companies nationwide are increasingly investing in plant-based meat alternatives to satiate growing consumer demand for protein not sourced from animals. But who exactly are the primary consumers of such products? According to Packaged Facts, it’s younger American consumers, particularly those who are between the ages of 18 and 44, who are the most likely to eat plant-based meat and who account for the majority of plant-based meat consumers.

Upon closer examination, data published by Packaged Facts reveals that the 18-24 age group comprised of members of...

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