Coronavirus Outbreak Leads to Rise in Concerns Among Consumers 

Datassential has released its latest wave of coronavirus research, and as the virus continues to dominate headlines, consumers' concerns have grown. Retail shelves have been wiped clean of food and supplies, gatherings have been discouraged or cancelled, and restaurants are facing mandatory closures.

In just the past four days, concerns have risen significantly among consumers. With the acceleration of the coronavirus news cycle, about 71% of Americans now consider themselves “very familiar” with the situation, which is a jump of 13 points in half a week. Americans' personal concern for exposure is up by 8 points. As of this past weekend, 49% of consumers are “very concerned” about the risk and expressed huge concern for...

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