NPD Group: Most U.S. Consumers Read the Nutrition Facts Label

Food companies with annual sales of at least $10 million began following the federal government’s updated nutrition facts labeling rules on January 1. Since the majority of consumers, nearly 90%, do read the labels, it’s an important information source for them, reports The NPD Group.

The top two items consumers look for on the labels are sugars and calories, both of which had an update with the new labeling rules. Fifty-seven percent of consumers who read nutrition facts labels look for sugars, and 45% of adults say they look at the nutrition facts label to find information on calories, according to NPD’s Health Aspirations and Behavioral Tracking Service. On the new label, calories are...

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