JENNIE-O Launches ‘Give Your Family the Bird’ Advertising Campaign for Thanksgiving in Select Markets

This holiday season, Jennie-O Turkey Store, a wholly owned subsidiary of Hormel Foods (NYSE: HRL), is encouraging busy hosts to give their families the bird — a JENNIE-O® OVEN READY™ turkey, that is.

This new, lighthearted media and digital campaign speaks directly to consumers who are shopping, cleaning, balancing family dynamics and are up to their elbows in food preparation for holiday get-togethers. JENNIE-O® OVEN READY™ turkey is so easy to prepare that it takes the stress out of holiday meal planning. First off, JENNIE-O® OVEN READY™ turkey is preseasoned and goes right from the freezer to the oven with no thawing required...

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